Here’s a hard truth: Your site may be beautifully built… Technically optimized… Even respectable search results on Google… And still be invisible. So search is not the same it was. People aren’t just “Googling” anymore. They are sending direct questions to AI tools and getting summarized answers without ever having to hit the “click through […]

There’s something sacred about calling. You know the feeling—when the work you’re doing stops feeling like work and starts feeling like a “yes” to something bigger. That’s what happened when we started working with Catholic parishes, schools, and ministries here at Today Creative. But the more we showed up, the more we realized this was […]

At Today Creative, we understand the profound impact that storytelling can have in inspiring and connecting communities. That's why we're dedicated to assisting organizations in navigating the opportunities presented by the Lilly Endowment's National Storytelling Initiative on Christian Faith and Life. Our comprehensive support spans from initial concept development to the final production of compelling […]

We've been using the phrase 'We're the Willy Wonka of Marketing"  because we believe in being innovative and making experiences/marketing fun. We're still about the fun but the world needs a touch of warmth, sincerity, and genuine care, just like Mister Rogers did in his neighborhood. Here's what this means for you and your brand: […]

1. Hire Us. Not burying a call-to-action deep within our blog post, just being transparent up front - we can help you conquer slow sales. I LOVE to get scrappy and come up with innovative ideas that are low-cost and high-impact. It's FREE for us to have a conversation! Now, here are 5 more ways […]

Just rolled back into town from the Las Vegas furniture market – a biannual pilgrimage I make to film seminars for one of my clients. It’s a bustling hub of ideas, designs, and, most intriguingly, strategies that stretch far beyond the realm of furniture. This year, one seminar in particular lodged itself in my mind, […]

Choosing the right social media platforms for your business in 2024 feels like trying to pick the perfect song for a crowded dance floor. You want something catchy, something that gets everyone moving, but with so many options, where do you even begin? While the usual suspects – Facebook, Instagram, TikTok, and YouTube – dominate […]

Ah, the wobbly bookshelf glow-up! You know that feeling, right? You wrestle with an Allen key and particle board, cursing IKEA's cryptic instructions one minute, and basking in your (almost) straight-lined creation the next. That inexplicable pride? That's the IKEA Effect, folks. It’s like when you cook a simple pasta dish you would be afraid […]

Digital advertising has long since eclipsed legacy media and the disparity only continues to grow. A large part of this is the way that new, exciting possibilities for online marketing are always arising. In 2022, social media is going to be bigger than ever, and accordingly, it represents a key channel to connect to customers. […]

Social media and brand promotion go hand in hand – and in fact, having a vibrant social media presence is one of the best ways to build authenticity and a sense of trust between your brand and your customers. Social media platforms aren't one size fits all, so understanding your customers, including their favorite apps […]

With the sudden onset of limiting of any sort of public meeting of 50 or more people due to Coronavirus many churches are looking to continue serving their church and local community by running their church service or mass online. There are many ways to do this, from running a simple stream from your phone […]

When you're starting a new business, it's normal to want to spread awareness about it quickly, and there are a variety of ways to get the word out to customers. That's actually good news because the variety of ways to promote a new business makes it easier for you to build a marketing plan that […]

If you were going fishing, would you consider the entire ocean as the ideal fishing spot? Or, would you think about the type of fish you want to catch, the current season and available resources, like fishing poles and bait, before choosing where to fish? Smart anglers would say the latter. In 2020, choosing the […]

Have you ever wondered why people follow or don't follow some brands/business social media accounts? Some may want to stay updated on any information concerning the brand, while others may be in there for entertainment. Interestingly, some people follow some brand accounts primarily to learn. Other than that, some may follow a page get offer/coupon […]

Help ensure your web project's success with these tips for navigating the proposal process and establishing positive, productive relationships with web development agencies. Learn about steps you should take before seeking proposals, how to craft a better request for proposal, and ways to pave the way for good collaboration with your chosen vendor. Before You […]

Are you struggling to find the time for managing social media content? Obviously, the answer is yes. We all have have this issue as small business owners. It can be tricky to find the time to tackle this 'job' so I wrote are 8 simple tips that will make it a little bit easier! 1. […]

Since 2009, the way that customers find your business has changed significantly. Online marketing was first finding its feet ten years ago and has exploded nowadays to include a range of techniques. What’s more, many traditional techniques are still highly effective. Here, we’re going to look at how people find your business in 2019. If […]

Many, many years ago, you could simply add a few keywords to your website content and within a few weeks, your site would magically appear on the first page of search results. But several years and several million additional websites later, and it’s just not that easy anymore. Everybody is doing the “keywords in content” […]

Facebook business pages have proven exceptionally popular since their inception, offering businesses of all sizes a free opportunity to tell their story - who they are, what they do (and sell). As you might expect, the nature of these business pages change all the time. Here’s what to expect in 2019. Changes To Video Ranking […]

Despite the incessant media narrative that social networks have come to dominate the culture, the data is saying something somewhat different. Rather than increasing in popularity – especially in the US – most of the major social media companies like Facebook, Twitter, Pinterest and LinkedIn are on the decline. Business leaders wondering where to focus […]

In 2019, social media ranks right up there as one of the things that we spend our time doing. Probably too much of our time. Facebook, Snapchat, Twitter, Instagram, YouTube - everywhere you look, people are sharing posts and tweeting and snapping and taking pictures of their dinner for thousands of people to see. If […]

You already know about the need for marketing your small business. But is it possible to market a business with a whopping budget of $0? YES! There are two ingredients to make it work though. Creativity and hustle. It’s important to get creative and think outside of the box on how you could get your […]

For every company in the world, there is a story waiting to be told. There is a spark for an idea, a founder with a dream, dedicated staff members who go above and beyond to ensure the company is a success - and that’s just the beginning. Successful companies become long-running sagas, stories of growth, […]

For social media marketing to work for your business, you need people. You need an audience to market to in the first place, and it's precisely why you need to understand how your social media reach can improve your growth and exposure. Without an audience, you're basically putting out content to the brick wall of […]