February 5, 2020

Top 4 Social Media Channels for Your Business in 2020

If you were going fishing, would you consider the entire ocean as the ideal fishing spot? Or, would you think about the type of fish you want to catch, the current season and available resources, like fishing poles and bait, before choosing where to fish? Smart anglers would say the latter.

In 2020, choosing the best social channels for your business is very similar to deciding where to fish. You have a limited number of resources and you want to use those to attract the most followers online. Ask yourself the following questions:

  • Is your business B2C or B2B? You already know the answer, but selecting the best social media channels for your brand is easier when you keep your broad customer base in mind.
  • Who is my audience? Do they fall within an age range or have specific online habits? What are their pain points and needs? What type of information do they use to make brand-related decisions?
  • What are my business goals for social media? Does my brand need more awareness and sales, or is the goal to build a loyal, engaging community? Do I need to position my brand to be a voice of authority in the industry?

Now, learn about the social channels dominating 2020.

The 4 Best Social Media Channels for Your Business in 2020

With the year in full swing and more than a dozen social channels online, take a look at these four social channels before focusing your marketing efforts on the best options for your brand.

1. Facebook

Still taking the lead among social channels, Facebook has more than 2.5 billion users (one-third of the world's population) and dedicated business pages that can be customized to your brand. Unlike other platforms, Facebook's sheer wealth of data is an asset for any business' marketing plan as the company analyzes global trends you can access with a click.

2. Reddit

If your goal is to tap into customer pain points and position your brand as an authority, Reddit is a great way to do so. With more than 330 million active monthly users and a user base that considers it a trusted source for news, Reddit is a strategically smart play for brands in communications or consumer services looking to make an impact online.

3. Instagram

Every day, 200 million Instagram users visit at least one business page and the average user spends about 28 minutes a day on the site. That's a lot of engagement potential. Between new shoppable links and creative uses for Insta Stories, brands have a variety of ways to entice users to engage and build a community.

4. TikTok

Among the social trends to get noticed this year, creativity is tops. TikTok, with its above-average ROI and bite-sized viral videos perfect for mobile, is a great place to showcase your brand's sense of creativity and fun.

Now that you have the rundown on the best social channels for brands in 2020, what's your next marketing move?

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