Not burying a call-to-action deep within our blog post, just being transparent up front - we can help you conquer slow sales. I LOVE to get scrappy and come up with innovative ideas that are low-cost and high-impact. It's FREE for us to have a conversation! Now, here are 5 more ways to conquer slow sales....
Hosting events can draw foot traffic and create buzz around your store. A study by Event Marketing Institute found that 74% of consumers have a more positive opinion about a brand after attending an event. Organize workshops, product demos, or seasonal celebrations to engage customers. This also gives you face time with customers, which increases brand loyalty. It gets people IN your store, and seeing/touching/smelling/tasting your product. Get photos/video. Encourage people to follow you on social, and tag them. We have LOADS of tactics for how to excited your community at events. Let's chat.
A strong online presence can drive traffic to your physical store. Optimize your website for local SEO, maintain active social media profiles, and encourage online reviews to attract local customers. Spend time keeping your Google Business account updated, making sure your business is on local listing sites, and offer to write blogs or create content for other local partners which in turn link back to your website. This alone can become a full time job, but it's something to work on when you have a moment.
Loyalty programs are a proven way to encourage repeat business. The Harvard Business Review reports that increasing customer retention rates by 5% can increase profits by 25% to 95%. Format it as a VIP program which gives them early access to new inventory and exclusive events instead of offering discounts. Get creative with exclusive perks to loyal customers to keep them coming back.
Creating a memorable shopping experience can significantly impact sales. Streamline your store layout, optimize product displays and create an inviting atmosphere to make shopping enjoyable. Add something to your store that surprises people. Setup a fun spot for selfies where your brand is a part of the photo and give instructions how to tag you or specify a hashtag. Find a inexpensive but memorable surprise you can throw in customers bags when they purchase.
Influencer marketing can help reach new audiences and build credibility. Partner with local influencers to showcase your products and properly present your brand to their followers. This will be another post in itself, but make sure to do your research. Lots of followers doesn't always equal lots of engagement, or even that it is a relevant community for your brand.
Listening to customer feedback can help identify areas for improvement and new opportunities. A study by Qualtrics found that companies that systematically collect customer feedback enjoy 10% higher retention rates. Encourage reviews, conduct surveys, and actively seek input to fine-tune your offerings and meet customer needs.
